Advised by SI Global, the fast-growing AdTech platform, Precise TV secures £21m minority investment for US expansion from LDC, the private equity investor which is part of Lloyds Banking Group.
Precise TV was founded in 2015 and operates globally through its teams in London, Los Angeles and New York, as well as its offices in Sydney, Australia and Salzburg, Austria. The award-winning contextual intelligence platform leverages a combination of proprietary machine learning models to connect brands and agencies to the video moments that matter across YouTube, Shorts, Facebook, TikTok, Connected TV and Mobile Gaming, driving lower funnel conversions for advertisers looking to limit media wastage.
Its proprietary tech platform uses AI to analyse millions of online videos, licensed data sources and its own proprietary panel data to build contextualised advertising campaigns for its clients, which includes global business and consumer brands such as LEGO, Moose Toys, Warner Bros, Paramount, Breville, Salesforce and ASICS.
Precise TV is Trustworthy Accountability Group (TAG) certified, and was named a 2024 Google Premier Partner after meeting the rigorous requirements of the recently revamped Google Partners program. Precise TV is also the world’s first and leading KidSafe COPPA certified YouTube advertising platform.
Following LDC’s investment, the business plans to continue to build its AI capabilities and scale its presence in the US, which currently accounts for over half of revenues, as well as diversifying further into other markets, such as gaming.
LDC is backing Precise TV’s existing management team, led by co-founders and co-CEOs Nadav Shmuel and Christian Dankl, Chief Commercial Officer Denis Crushell and Chief Technology Officer Peter Stöckl.
Nadav Shmuel, co-CEO of Precise TV, said: “This is an important milestone for the business. Since we founded the company almost a decade ago, we’ve focused on building the best contextualised advertising tech stack in the market for our clients. With LDC’s support, we can continue investing to stay ahead of the curve whilst taking our proposition to a wider market, with a particular focus on the US where we see a significant growth opportunity.”
Shmuel added: “LDC’s track record in backing technology and media businesses really stood out for us, and we’ve already built an excellent relationship with David, Dan, Eliza and the team at LDC. They clearly understand the scale of the opportunity available to us and we can’t wait to get started.”
Christian Dankl, co-CEO of Precise TV, said: “Demand for our proprietary offering has increased rapidly in recent years with the widespread decline of cookie-based advertising and the growth of video streaming platforms led by YouTube. We now have more resources to invest and bolster our leading role driving bottom-line business outcomes for brands through contextual video advertising.”
Read the full press release here
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