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Avenir Global

SI Global advise Thinks Insights & Strategy on sale to Avenir Global

Sector

Consultancy Services

Role

Sell Side

Date

March 2026

Countries

SI Global was lead advisor to global insight and strategy consultancy, Thinks Insights & Strategy on its sale to AVENIR GLOBAL , the Montreal-based holding and management company.  

Founded in 2010 by Ben Shimshon and Viki Cooke alongside Baroness Deborah Mattinson (who left the business in 2021), Thinks has built a strong reputation for combining rigorous research with strategic insight to advise clients across the public, private and not-for-profit sectors.

Thinks will operate as a distinct business within  AVENIR GLOBAL's network, collaborating closely with its UK and international agencies, including Madano, Cherry and Hanover, to deliver industry leading insight, strategy and communications for clients.

Ben Shimshon, CEO of Thinks Insight and Strategy said: “Joining AVENIR GLOBAL is an exciting next step for Thinks Insight and Strategy. We share a belief in the power of evidence-based thinking and the importance of insight in shaping effective communications and policy. Being part of a global network of specialist agencies gives us new opportunities to grow our impact whilst staying true to what makes Thinks distinctive.”

Tristan Rice, Partner at SI Global said: “It’s been a privilege to advise on this next stage in Thinks Insight’s journey. A strong cultural fit is the bedrock of a deal like this, and there was no shortage of it here. I wish Ben, Viki and the team every success - they’ve built a cracking business and fully deserve it.” 

Read the full press release here.

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SI Global have been a truly outstanding strategic partner at every stage of the process. Their knowledge of the market, commitment to finding a genuine fit for our company, and wise counsel as we navigated the ins and outs of the sale process were central to the fantastic outcome we’ve achieved together.

We are hugely grateful to Tristan, Monika, Alexander and everyone at SI for their support, advice and expertise over the last few months. 

Ben Shimshon, CEO, Thinks Insights & Strategy