SI Global was lead advisor to London-based digital product and experience agency, Candyspace on its sale to Quantiphi, an award-winning, global, AI-first digital engineering company.
Founded in 2005, Candyspace has built a strong reputation for human-centred product design and engineering, creating digital products used by millions of users every day across both B2C and B2B sectors. The business has consistently positioned itself at the forefront of major technological shifts — from mobile and multi-platform to Cloud and SaaS — and most recently, artificial intelligence.
Quantiphi is a recognised heavyweight in the global AI sector, named a Leader in the Gartner Magic Quadrant for Generative AI Consulting and Implementation. The company brings world-class capabilities across generative, conversational, and agentic AI, computer vision, natural language understanding, and advanced data engineering, supported by a global team of 3,500 AI specialists.
The combination creates an AI-native digital experience powerhouse, uniting Candyspace's heritage in human-centred design with Quantiphi's deep AI capabilities — operating at the intersection of artificial intelligence and digital experience.
Candyspace will continue to operate as a distinct brand under the leadership of Managing Director Matt Simpson. Its culture, values, and client-facing teams remain unchanged, now backed by Quantiphi's global AI infrastructure and expertise.
Co-founders Tom Thorne and Martin Brierley will be moving on to new ventures following the transaction.
Read the full announcement here.
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