---
title: In-housing and its impact on mergers and acquisitions
description: SI Partners' Tristan Rice explores the impact of the rising trend for in-housing on the marketing services mergers and acquisitions market.
---

[M&A Insights, News & Events | SI Global ](https://www.siglobal.com/insights)

# [In-housing and its impact on mergers and acquisitions](https://www.siglobal.com/insights/in-housing-trend-mergers-acquisitions)

 Written by [Nicole Revers](https://www.siglobal.com/insights/author/nicole-revers) | 16 December 2019

### In-housing: it’s not a new phenomenon but it’s gaining a new momentum that looks set to continue.

In the first of our new *Spotlight On* series, Tristan Rice takes a closer look at the trend for in-housing and the knock-on effect on marketing services M&A.

 

** **

### A trend that falls in and out of vogue

The appeal of in-housing has natural cycles. In the last few years we have seen CMOs taking elements of the mix in-house with accelerated pace.

Desire for increased speed of production and greater control of data and touchpoints in an always-on world where control of the customer journey is crucial, is undoubtedly fuelling the current wave of in-housing. As reported in Marketing Week earlier in the year, a study by The DMA states that 47% of marketers are drawn to in-housing by the promise of increased productivity.

 

### But how is the trend for in-housing impacting mergers and acquisitions in the marketing services sector?

In the first of our new *Spotlight On* series exploring some of the biggest trends impacting the M&A landscape, SI Partners' Tristan Rice explains the M&A attractiveness of those agency businesses that have embraced the in-housing trend, created strong in-house consultancy or delivery capabilities and developed stickier relationships with clients. 

 

### Watch the video in full

 

Watch the next in the series - [*Spotlight On: Performance Marketing*](https://www.siglobal.com/insights/performance-marketing)

[View full post](https://www.siglobal.com/insights/in-housing-trend-mergers-acquisitions)

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