SI Global was lead buy-side advisor to Spring Family on its acquisition of HAJOK Design, a Hamburg-based creative agency and one of the leading packaging design specialists in the German-speaking market.
Spring CC, part of Spring Family, is a Danish-headquartered creative content powerhouse with a growing UK operation in Manchester. The acquisition marks a further step in Spring CC’s strategy to build integrated creative capabilities across the UK, Europe and Asia.
Founded by Klaus Hajok, HAJOK has built a strong reputation over more than two decades for creative excellence, strategic design expertise and long-standing client relationships. The agency advises leading international brands across FMCG, beauty and consumer goods.
The transaction brings HAJOK’s specialist branding and packaging design expertise together with Spring CC’s existing packaging capabilities, global delivery model, scalable production, campaign development and market adaptation services across multiple regions.
The acquisition further strengthens Spring Family’s position as Denmark’s largest agency group by revenue. With HAJOK joining the group, Spring CC now employs more than 300 people and operates across six offices in the UK, Denmark, Germany and Vietnam.
Lars Bo Hansen, CEO and Partner of Spring CC, said: “In a world where digital communication is becoming increasingly fragmented and automated, the value of physical brand experiences is growing not diminishing. Packaging remains one of the most powerful touchpoints between brands and consumers, and HAJOK is among the very best in the region at creating those experiences.”
Klaus Hajok, Managing Director of HAJOK, said: “This is not about changing what has made HAJOK successful. It is about securing the next chapter and creating stronger long-term opportunities for our clients, our people, and our partners.”
Read the full announcement here.