SI Global was lead advisor to award-winning global performance marketing agency, Journey Further, on its acquisition of fast-growing influencer marketing agency Saulderson Media.
The acquisition marks a significant step in Journey Further’s growth journey, expanding its influencer marketing and social activation capabilities while strengthening its global footprint across the US, Europe, and the UK.
Over the past two years, Journey Further has scaled rapidly, evolving from pure performance marketing into a full-funnel digital media partner for ambitious consumer brands. The addition of Saulderson Media further accelerates this transformation by adding specialist expertise in influencer activation, brand partnerships, and gaming/tech verticals - a global market currently valued at $282bn.
With a client roster including Ubisoft, NetEase Games and ACER, Saulderson Media brings both international reach and strong relationships with some of the world’s leading creators in gaming and technology. The deal strengthens Journey Further’s ambitions to become a future-ready agency with diversified revenue streams and scalable global services.
Robin Skidmore, Founder and CEO of Journey Further, said:
“One of the biggest challenges facing brands today is the ability to deliver authentic reach with measurable impact. This acquisition takes us one step closer to solving that. It is not just a smart business move – it’s a strategic step into where the market has been moving - aligning with changes in consumer behaviour and expanding our capabilities to unlock new avenues for global growth.
As we scale Journey Further we want to back strong founders with a shared ambition and who are closely aligned on our values and vision of the future. Having got to know Suhit I believe he is one of the most exciting and capable founders in the UK right now. We’re confident this move strengthens Journey Further's position as a future-ready agency and creates exciting opportunities for everyone in the combined business.”
Suhit Amin, Founder and CEO of Saulderson Media, added:
“From an idea in a cancer ward to a global influencer marketing agency, our Saulderson Media story is like no other. The journey thus far has been incredible, serving some of the biggest brands in the world and forging winning partnerships with top influencers. But for some time, I’ve been eager to play at a bigger level and create even more impact.
This acquisition by Journey Further is the perfect next step. Joining the group brings a plethora of new opportunities for our existing clients with a truly integrated service offering. It also provides us a strategic entry point into new verticals and markets.”
Read more about the announcement here.