SI Global was lead advisor to Chain Reaction, the Middle East's leading digital marketing agency, on its sale to Publicis Groupe Middle East.
For 15 years, Chain Reaction has set the benchmark for digital innovation in the Middle East region. With a team of more than 190 digital specialists, the agency has built an award-winning reputation for excellence across performance marketing, digital media, data, creative, technology, production, and marketing consultancy.
This next chapter will see Chain Reaction expand its reach and capabilities as part of a global network, while staying true to the values and culture that have powered its growth. By joining forces with Publicis Groupe Middle East, Chain Reaction is poised to accelerate its impact for clients, driving even greater performance and innovation across the UAE, Saudi Arabia, and beyond.
Saif Jarad, Founder & Chief Executive Officer, Chain Reaction, said, “By joining Publicis Groupe Middle East, we’re joining forces with a global leader that shares our values, our culture, and our vision for the future of this industry. The journey of building Chain Reaction over the past 15 years has been fueled with innovation, growth and resilience, and we are excited to begin a new chapter that will accelerate this growth, expand our capabilities and empower our talented teams to deliver even greater impact for our clients.”
For Publicis Groupe Middle East, this acquisition will reinforce its marketing transformation capabilities and strengthens its position in two key markets, the UAE and Saudi Arabia, while expanding its ability to deliver agile, data-driven solutions for businesses of all sizes, from ambitious SMEs to leading multinational brands.
"This acquisition is a significant step in our ongoing transformation and growth strategy," said Bassel Kakish, Chief Executive Officer, Publicis Groupe Middle East & Turkey. "The integration of Chain Reaction further enhances our Power of One proposition and accelerates our connected media model, a data-driven approach that seamlessly integrates media, technology, and creative to drive performance. This positions us to meet the dynamic needs of the market, scale our talent expertise, and provide comprehensive, agile solutions that drive long-term success for our clients."
Read the full announcement here.